Godrej Bloq is an antiperspirant and deodorant product line from Godrej Consumer Products Limited, positioning itself as a new "Deo Lotion Antiperspirant" in India to provide long-lasting sweat and odor control in a convenient tube format. The brand aims to establish a distinct category for antiperspirants, elevating them from just a fragrance to a confidence-boosting solution for everyday sweat management.
